Ode to Corporate Amnesia
Cash comes and goes, and so does knowledge. Cash Flow… Knowledge Flow? While Cash Flow will always be on the minds of business leaders and stakeholders, is the same importance ever given to the acquisition and loss of knowledge? Without enough knowledge in the business, it is vulnerable to failure from lack of intellect to solve problems, to lead teams, and to convince new customers to buy; it must then look outside for expertise to bring plans and sales to fruition — just as it may turn to inward investment as a means to grow, or survive. Look after knowledge as you look after cash.